Indian whisky Indri, which entered the Indian market just four years ago, has today impressed the whole world with its excellent taste and quality. Made by Haryana-based Piccadilly Agro Industries, this single malt has earned a name not only in India but also globally. Recently, it was awarded a gold medal at the ‘Whiskies of the World Awards 2024,’ which is proof of its global acceptance.
The growing dominance of Indian single malts
Till now the old giant brands like Amrut and Paul John were leading the Indian single malt segment, but now new players like Indri, Rampur, and Godawan are also becoming increasingly popular. The special thing is that the speed with which Indri has made a place in the market is a matter of inspiration for any other brand.
Desi flavour takes over Scotch
The sales of Indian single malts in 2024 have surpassed even Scotch for the first time, according to IWSR Drinks Market Analysis. A big reason for this is the growing “native pride” of the countrymen and the increasing trust in domestic brands. Now Indian consumers have started giving preference to Indian single malts in terms of quality.
Indian whisky Indri records growth
Indri crossed the one lakh case sales mark in the very second year of launch—an extraordinary feat for any new single malt brand. Reports suggest that its sales rate jumped by 599% and it reached 30% market share in India. A growth of more than 25% was recorded in the sales of Indian single malts in 2024.
What makes it special?
Due to rapid evaporation in the Indian climate, single malt whisky here attains depth and maturity in 5 to 8 years, whereas in Scotland the process takes 10 years or more. This not only saves time but also adds a distinct Indian depth to the taste. Indri’s specialty is its combination of balanced pricing, world-class packaging, and excellent quality.
Indian brands shine on global stage
Indri’s Diwali Collector’s Edition was awarded the Gold Medal at the prestigious Whisky of the World Awards 2024. For the second year in a row, this Indian brand has made its presence felt on the global stage. The company recently invested over ₹500 crore on production, warehousing, and international expansion and also registered 40% volume growth in its IMFL division in FY25.
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